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CLAIRE JERVERT
Art that deals with the interrelationship between media, communications and technology.
Branding series
The Branding series incorporates brand names and logos, while utilizing methods and techniques of traditional sign painting. The paintings and drawings in the series deal with the omnipresence of "branding", the supersaturation of advertising and suggest a universe of electronic commerce
A subset of the Branding series is a group of paintings in which the brands used by a particular individual are accumulated within one painting and serve as a kind of portrait of that individual. This reflects the larger social use of specific brands to both project a desired image to others as well as to shape one’s image of oneself